Author: stag

Looking back at the trends from marketing in the previous years, so many has changed and have been improved. Some of these changes have an effect on the trends of lead generation in digital marketing in Hong Kong and tactics used in marketing as a whole. Trends would come and go, which is why some brands would understandably put more effort to keep up with these fast-evolving trends in lead generation.

The past few years due to the pandemic have led many people to shift and utilize digital spaces for interaction, which also made them independently search for answers instead of directly contacting the people that sell the products. This massive shift also made people shift from traditional service tools to more digital ones. Research shows there’s a 30% increase in the preference of customers to place orders online through apps, as more people become comfortable with remote selling.

Following these circumstances are the emergence of new lead generation trends. To adapt and act accordingly, get to know the newest, hottest lead generation trends for the year 2022:

Voice Search Marketing

Recent data revealed that there are now at least 133 million smart speaker owners all over the world, establishing voice search as one of the most used methods of search by users. Long-tail keywords are given more emphasis because prospects are more likely to use every day speech patterns when using voice search. To attract more leads, your content should be a bit more casual and mimic real-life conversations. Businesses should also focus on using phrases that are more likely to be used by their target audience.

Intent Data

This lead generation trend is on the rise for the year 2022. Intent data allows websites to gather information and pinpoint decision-makers or leads who are looking for solutions and specific answers to certain problems, and are more likely to purchase the product.

Intent data comes from any interaction that a prospect may have done with your website – from blog posts they’ve read or shared, or questions they may have sent, to other information collected from third-party sources. These information are recorded to identify leads better. It can significantly increase leads since these crucial information would make targeting leads easier and more accurately.

Influencer Marketing

In recent years, more businesses are seen investing in influencer marketing and partnering with internet influencers as a means to promote their services, as well as reach out to prospects. Linking your website in the content involving the influencer (or at least a mention) would come a long way in attracting hot leads. The goal is to branch out to the influencer’s audience, so it’s important to look into influencers that share your similar target audience, as well as your brand’s values.

Here are the current hottest lead generation trends for the year 2022. Using these trends to your advantage will establish a more update lead generation tactics, as well as attract more leads in the future!

One of the greatest techniques in digital marketing is lead generation and it gives a beneficial boost to the growth of the business, online. Lead Generation is known as the process of using digital marketing channels and mediums to find and attract potential clients and customers.

The leads that you gain are defined as people who could be interested in your company, product or service. They will show a strong interest by interacting with your brand or your service digital channels, but they haven’t made any purchases yet. To make these people become your clients or customers, you need to attract their attention. After you get their attraction, you need to make it an action, and that action could be a phone call, a social media post, or a digital invitation.

These actions should be well delved into the target marketing plan and collected all results to convert them into your leads. These people show any interest in your product; they are now your leads. Your main objective is to make a customer or a client out of a lead.

The key to Lead Generation and driving traffic for the business

Social Media

– Facebook and LinkedIn, two of the most widely used social media platforms, are beginning to challenge search as the primary sources of traffic. Posting content to social media platforms or paying for ads that run on the networks can help you get traffic from those platforms.

Search Engine Optimization or SEO

– Similar to search engine marketing or SEM, search engine optimization or SEO involves optimizing your website for search engine algorithms so that it appears higher in organic search results rather than paying search engines for ads.

Search Engine Marketing or SEM 

– SEM or Search Engine Marketing is a type of online advertising in which advertisers pay search engines like Google or Bing to place ads in their search results. This can be a significant source of traffic because search is the most common method by which people navigate the web.

How Lead Generation will work as your Digital Marketing strategy 

The first step of the process is finding an effective way to attract prospects to your website. Having the outline of techniques and strategies that will be implemented will result in good prospects for your business. Depending on your company’s goals and budgetary constraints, there are many ways to start attracting prospects to your site as long as you have proper techniques. Hiring an agency that excels in lead generation hong kong will also be a great start for growing your business.

What is a Lead?

A lead is a potential person or entity that shows interest in your product. A basic lead includes information on the source to be used for further marketing efforts.

What is Lead Generation?

Lead generation is the process of getting those leads. This process aims to convert the leads into actual purchases. Proper strategies can increase the percentage of purchases in comparison to the total leads generated.

In line with generating leads is creating a sales funnel. It refers to the stages that one lead goes through leading to an actual purchase.

The best leads are always comprised of your target market. It will be useless to get leads from people who don’t need your product or are unassociated with the audience you are aiming for.

A company usually has teams from sales and marketing handling lead generation efforts. They can use combined efforts in formulating the best lead generation strategy to grow the business. There are also lead generation training services in Hong Kong that can be employed to provide expert guidance to in-house personnel.

To fully understand the different types of leads, we need to break them into 3 categories.

Leads Based on Interest

The most basic and straightforward category is leads based on interest, and there are two types.

Inbound Leads

They are leads who reached out to you upon learning about your brand. It could be through a social media post, a blog, or a friend’s recommendation. Leads finding their way to your doorstep does not mean there were no strategies involved. Inbound marketing exploits the audience’s interest to make contents that are attractive to potential consumers.

Outbound Leads

This is achieved by initiating different forms of communication with people who are not aware of the product or services you offer. Unlike inbound which focuses on pulling potential consumers to content related to your product, outbound marketing pushes the product toward the target audience.

Leads based on Enrichment

The amount and quality of data you have determine how you can split leads in this category

Non-enriched Leads

These are leads that only contain the most basic information. They are usually only useful for targeting the source of the lead. Marketing information is also limited to a single lead.

Enriched Leads

Leads with enriched data hold more potential in marketing for a wider audience network. They may include information on affiliation, location, age, secondary contact details, and opinion. Enriched data give more insight and benefits than non-enriched ones.

Leads Based on Qualifications

This is measured based on the quality of interest and the lead’s stage in the sales funnel.

Marketing Qualified Lead

This refers to leads in the initial stages of the sales funnel. Potential consumers have seen your product and left their information on a marketing platform but have not yet shown the desire to purchase.

Sales Qualified Lead

One step ahead of marketing qualified leads is when potential consumers actively reach out to the company. They express the desire to talk to a sales representative to gain more information on your product.

Product Qualified Lead

These types of leads are exclusive to businesses that provide free trials of products or services before the paying period. The lead source takes action to be a paying customer but has not yet reached the payment stage.

The Importance of Knowing

Knowing the kind of leads you gain through your lead generation efforts is essential in formulating the approach and improvements for each consumer associated with the lead.

Different kinds of leads require different contact points. Knowing when to connect is crucial in increasing the chances of leads actually pushing through.

Knowing the type of lead that generates the most sales and at what point these leads are captured is information that can be used for follow-ups and cold calling.

Leads not only increase the chances of sales but also gives business learning materials for current and future trends.

Have you ever wondered how the others are higher up in traffic or have more visibility while you are offering the same or even superior products/services?

Well to put this right, these others know where the traffic is coming from and most importantly how to maximize it!

1. Why Tracking Competitor Traffic Matters

Analyzing the traffic that your adversaries manage to obtain DOES NOT mean that you will have to succumb to them in everything.

It means looking for ways to enhance your own approach.

Once you understand which of the keywords or back-links or some piece of content delivers their traffic to the organic section you begin to see the ways that work and position your site accordingly.

2. Classifying the Sources of Traffic (Organic, Social, Referral)

As for me, the most critical thing in advance competitor analysis is the differentiation of the following types of traffic and the geography of the target audience.

•  Organic traffic – if there is one kind of traffic that every website wants the most, it is this one. It is free, and it is usually the traffic that comes from search engines like Google.

In other words, with this kind of traffic generation, advertising is not raked over. So, if you have managed to obtain high ranks without paying anyone, you have obviously mastered SEO well.

•  Social traffic – Traffic served through social networks such as Facebook, Instagram, and LinkedIn usually comes as part of paid advertisement.

This type of traffic is capable of causing spikes of traffic within a very short time, but managing it to stay for long can be quite a challenge.

• Referral Traffic: There is also a scenario when the other site has a link to yours and visitors come to your website through that link.

Acquiring a backlink from such a site is considered a vote for Google; thus the more quality backlinks you acquire, the better your SEO.

Having access to such resources enables you to ascertain the origin of traffic towards your adversaries, and the opportunities present to you.

Perhaps they are dominating social media, but struggle with organic traffic acquisition,right ?

And that is why we need those right keywords!

3. Tools to Track Competitor Website Traffic

This is where the real fun begins!

It becomes more straightforward to keep track of competitors’ traffic sources by utilizing the appropriate technologies. Thankfully, there are moral technologies that can be used for this work:

– SEMrush: Do you want to figure out why your rivals are ranking for some keywords? SEMrush provides an overview of the keywords that they rank for as well as their carried traffic.

– Ahrefs: This is a useful tool used to analyze the backlinks of an opponent. You are able to ascertain the websites that are linking to your competitors in search of ways to enhance your backlink plan.

– SpyFu: If you also want to check out the paid ways they have, you can do that by using SpyFu to spy on their PPC activities and organic traffic statistics.

All of the above allow you to view some data which is available to the public hence you are playing by the rules.

Begin by investigating their high-level keywords and/or top-ranking articles.

✅What would you write to achieve a ranking for such keywords but with a more enhanced content?

4. Ethically ‘Stealing’ Competitor Traffic

Now that you possess the statistics, how will you go about “stealing” portions of that traffic from the opposing competitors (with all ethical considerations taken into account)?

Here is the order of operations:

•  Have a Similar Keyword Targeting Plan – If any of the keywords sought by competitors are relevant to your business, seek to rank higher than the current rankings. Provide more in-depth content on that keyword. Provide comprehensive answers, illustrate the section and make sure the page is responsive.

• Enhance Finish for Backlinks – Work out who was linking to her competitors and why. Are these any linking opportunities relevant to the content which you have produced but is superior? Hit them with something they will love.

• Develop Superior Content – When a well performing article from the competition is already available but you sense its potential is much higher, go and build something optional. Look closer to the query, include examples or make additions that have not been presented before.

• Capitalize on Your Advantages – Do they have any deficiency in terms of social traffic or referral traffic? Get into those strongholds where they are weakest. For example, if they do not bother a lot with social media, use that as your advantage and become the content provider for that segment.

5. Best Practices for Ethical Competitor Traffic Analysis

To put it bluntly, there are principles that should be known. This is not about finding loopholes or bending the rules.

You are collecting information that is already available in the public realm; the intention is to enhance one’s own domain and not that of anyone else.

So, here are some things to think about in order to keep things on the solution side.

– Refrain from Using Black-Hat Strategies: No data scraping, data hacking, or data corruption. Only use solutions that offer permitted access to genuinely accessible data.

– Work Towards the Betterment of Your Site: It’s not about bringing anyone down, it is about raising your site up. It’s taking action in the marketplace, not dirty fighting.

– Do Not Deceive Others: When you contact websites to obtain backlinks, you must deliver value to them and build real connections. Don’t bother them or lie to them

In this article, we realized the importance of measuring the competitor’s traffic because it will certainly give you an advantage in playing the SEO game.

Whether it is through SEMrush or Ahrefs, or just looking at their keywords and backlinks, you can play up your strategy without crossing the ethics line.

And now, it’s your turn:

What exactly motivates you the most in terms of analyzing competitor traffic and what do you find most troublesome?

Share your views, and follow for more hacks!

To learn more check out my YouTube video on Ethically Stealing Your Competitors Organic Traffic: https://youtu.be/lvN_27szkBk

A negative tweet, a low star rating, or a bad review – these are just some of the things many businesses dread when looking at their online reputation.  

It’s understandable, though. 

Anything that gets published or posted is likely to become a reference for today’s customers when they’re searching for a particular service or product. Statistics even attest to the power of customer reviews:

• 95% of customers read online reviews before buying. 
• 93% of local customers gauge if a business is good or bad through reviews
• Reviews can boost sales by 18%. 

These highlight one thing – your online reputation is a ticket to getting more business. 

Your Brand Can Come Up in Different Conversations

The internet has evolved throughout the years. It’s become more than a source of information. People talk online. So, think of the internet as an online gossip place. 

This means your brand isn’t excluded from coming up in conversations. If you don’t keep track of what customers are saying about your business – whether it’s good or bad – you’re giving the competition leverage over you. 

But, don’t worry. Getting online reputation management training can help you navigate through conversations and determine how best to respond to bad press. 

Your Reputation Influences the Purchasing Decision of Customers

One bad review might make a customer think twice about getting your business. Now, imagine if you have 10 negative reviews. 

Customers often look first at review websites, such as Google My Business, Yelp, or Facebook Business pages. If a customer had complaints about one of your employees, this can reflect poorly on your brand. In the end, this can cost you business. 

Good Online Reputation Can Benefit You in the Long Run

Your online reputation answers the most important question by customers, “Should I trust you?”

When customers feel conflicted about whether or not to get your service or product, they turn to what other people are saying about you. These perceptions will shape your brand and will matter greatly. 

Remember, your digital footprint doesn’t disappear. 

Ready to Take Control of Your Reputation?

According to Hansgrohe Asia, online reputation management isn’t rocket science. Start by educating your team on how to handle reviews and respond to customers. Then build good press around your brand through forums, blog posts, and news sites. 

Once you get good traction for your online reputation, don’t stop. Continue improving and monitoring.